The world has seen rapid globalization in the past few decades. Countries have improved cultural ties and are better equipped to adapt to socio economic changes. But in the midst of this sudden change/growth spurt of making the world more tightly knit, we have seen a lot of deterioration in the environment with the growing needs of a rising population. With felling of heavily forested areas, exhaustion of natural resources, pollution contamination in the air we breathe to the water we drink and the population explosion issue, the world has seen some major irreversible changes. Natural calamities have become more frequent and much more pronounced in scale.

With the extinction of certain flora and fauna, people have become more and more aware of their surroundings. Giving primary importance to conserving the environment for the generations to come. There is a global hue and cry for adopting sustainable solutions that have a minimal negative impact on our surroundings. An example of this is the gradual move to electric automobiles and a shift to solar energy solutions for better preservation, resulting in a safer and brighter future for mankind.

The consumer of today is very careful and aware of what they’re buying. Paying heed to how their purchases will impact the world and as a result making better, cleaner and more organic choices. The use of plastic has seen worldwide criticism due its non-biodegradable nature that can be found in even the deepest ocean trenches today. The need of the hour is the adoption of more environment friendly materials.

Hence, brands need to match the growing consumer consciousness and exercise social responsibility in order to keep their existing consumer base loyal and survive as the world changes.

Some of the biggest brands we know have taken a green stance in 2019, setting an example for many to follow. Lets have a look.

GO GREEN