The implementation of RFID or Radio Frequency Identification technology in brand experiences is one of the most cutting-edge and unique formats to grip and track audiences while making a lasting impression for a brand. It deals with collecting data through radio frequency chips and using that same data to influence a consumer’s decisions and enhance experiences.

In layman terms, these are radio chips placed in name badges and wristbands to track audiences attending an event to track and easily measure their multiple interactions through the course of an event. This is a great method as sometimes the attendees keep these bands and badges to serve as a memory of the experience they had even months after the event is over which in turn is a major upside for a brand’s image in their minds.

Some major brands have already made the use of this technology for their experiential events over the past few years and conducted some interesting campaigns that definitely stand out.

Here are some advantages of using RFID tags at events:

• It makes tracking every individuals experience and habits through the life of the event very easy and in turn helps get an in-depth view on which aspects of the event can be improved upon.


• RFID tags are linked with each individual’s information so no more sign ups and long queues, giving a seamless and smooth check in experience to attendees.


• Helps manage and track every event session attended by each person. It clearly helps track which session a particular person has not enrolled for, giving the organizer a notification.


• Helps collect crucial post event insights and assess this data to measure whether MDM’s have been successful in meeting their event targets. It also gives a detailed analysis of the tastes and preferences of the customers attending the event.

Utilizing RFID in brand activations can help transform your activity into a smooth, fast and reliable process. Offering detailed insights and on-the-go tracking of each individual to make better decisions and as a result follow the most profitable path for your activity.

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Publishing source: Experientialmarketingnews.com
Author: Kelly Vaught