It’s every decision-maker’s dream to see their experiential marketing activity perform to the highest levels of results. Managing multiple components and maneuvering through so many mind-boggling procedures makes MDMs (Marketing decisions makers) want certain results for the hours of sweat they have invested in planning and executing their project.
This is possible with the help of real-time insights, enabling them to make decisions in minutes and in turn giving them the ability to turn things around on their brand activation within moments if required!
Getting updates in actual time is extremely crucial for them to achieve optimal results and accomplish the most favorable outcome for their activity.
Here are some benefits of real time tracking:
- It gives the on-ground team instant tips and communication that helps them execute their activity better.
- Assists field staff in gathering data through customized forms easily on their smart phones and in turn gives up to the minute updates/progress reports.
- Keeps a tab on manpower deployed and determining their location and how they are performing.
- Reports meeting summaries to team members and managers immediately.
Thanks to the scope of utilizing real-time insights, MDMs can relish greater transparency, improve processes and enhance efficiency to the way their experiential marketing activations are being run. Ultimately, instilling greater trust and satisfaction in them as every move on their brand activation happens right before their eyes.