Every brand activation must have an objective it wants to achieve. But to meet those objectives and make an activity successful, manpower possessing requisite skills must be employed to run it!

Planning, recruiting and managing manpower have broad definitions that can only be covered under a wide spectrum of topics and discussions. When a brand employs the right kind of work force to conduct their activity, both in numbers and skill set, it becomes much easier for it to progress towards set targets.

Getting an estimate of the number of workers needed to fulfill the requirements of a brand activation within a stipulated time period is also extremely crucial.

Let’s assume, a brand wants to host an experiential marketing activity for their product and wants to complete it within a span of 120 days or so.

Since the goal and timelines of the marketing activation are fixed, the next step would be to plan and assess the requirements to set it in motion. The planning will not only involve assessing the approximate materials required to get the job done, but also urges the decision maker to calculate the number of people (workers) needed to fulfill the project within the given time frame. It further involves evaluating the skills and strengths of each worker being deployed and where they could add maximum value in the activity.

Here are a few reasons why planning and organizing your manpower is very important:

• Manpower planning leads to the smooth working of people at an activity. The work force are given those jobs to implement for which they are skilled and best equipped to perform at, leading to proper allocation of budgets and in turn effective cost and time saving.


• It is also an important part of the overall performance of a brand activation. No activity can live up to its maximum potential without having the appropriately skilled number of people doing the right work at the right time.


• Effective planning well ahead also involves being able to track your on-ground work force and checking whether they are performing up to the mark as the activity progresses with the help of real-time data insights.


• Manpower planning is also able to identify any surplus workforce deployed during an activity and helps decision makers take immediate action on controlling the situation.

The manpower deployed at any activity are its biggest support system/nerve center. Emphasis must be laid on understanding future manpower requirements for a brand to maintain a sustainable competitive advantage in the market.