In today’s tough and competitive environment every brand strives to make a dent and come out on top. An ever increasing adoption of tech in experiential marketing activities for enhanced customer experiences has become a norm for MDMs (Marketing Decision Makers) who understand its critical significance. Brand activations are becoming increasingly creative and innovation is at the forefront of any activity happening around us. A wide employment of VR (Virtual Reality) and AR (Augmented Reality) observed in recent times stands as testimony to a new era of tech incorporated brand activations.

Read through this insightful piece on “What Happens When Technology Meets Experiential Events” and get valuable information that can help you and your brand a long way.

Credits
Publishing source: AdAgeIndia
Author: Azhar Morani, Division Head, Dome Corporate